Dr. Benedikt Brand

Veröffentlichungen

Beiträge in Journals (begutachtet)

• Robichaud, Z., Brand, B. M., & Yu, H. (2024). Bridging the information asymmetry in e-commerce: an intercultural perspective on sustainable clothing. International Journal of Retail & Distribution Management.
• Brand, B. M., & Kopplin, C. S. (2023). Effective Return Prevention Measures in the Post-purchase Stage: A Best-Worst Scaling Approach. Marketing ZFP, 45(1), 30-47.
• Brand, B. M., Rausch, T. M., & Brandel, J. (2022). The importance of sustainability aspects when purchasing online: comparing generation X and generation Z. Sustainability, 14(9), 5689.
• Brand, B. M., & Reith, R. (2022). Cultural differences in the perception of credible online reviews–The influence of presentation format. Decision Support Systems, 154, 113710.
• Brand, B. M., Kopplin, C. S., & Rausch, T. M. (2022). Cultural differences in processing online customer reviews: holistic versus analytic thinkers. Electronic Markets, 32(3), 1039-1060.
• Brand, B. M., & Baier, D. (2022). Measuring country of origin effects in online shopping implicitly: a discrete choice analysis approach. International Marketing Review, 39(4), 955-983.
• Rausch, T. M., & Brand, B. M. (2022). Gotta buy’em all? Online shopping cart abandonment among new and existing customers. International Journal of Electronic Business, 17(2), 109-134.
• Shaw, N., Eschenbrenner, B., & Brand, B. M. (2022). Towards a Mobile App Diffusion of Innovations model: A multinational study of mobile wallet adoption. Journal of Retailing and Consumer Services, 64, 102768.
• Brand, B. M., & Rausch, T. M. (2021). Examining sustainability surcharges for outdoor apparel using Adaptive Choice-Based Conjoint analysis. Journal of Cleaner Production, 289, 125654.
• Kopplin, C. S., Brand, B. M., & Reichenberger, Y. (2021). Consumer acceptance of shared e-scooters for urban and short-distance mobility. Transportation research part D: transport and environment, 91, 102680.
• Stöcker, B., Baier, D., & Brand, B. M. (2021). New insights in online fashion retail returns from a customers’ perspective and their dynamics. Journal of Business Economics, 91(8), 1149-1187.
• Brand, B. M., & Baier, D. (2020). Adaptive CBC: Are the benefits justifying its additional efforts compared to CBC?. Archives of Data Science, Series A, 6(1).

Beiträge in Sammelbänden (begutachtet)

• Brand, B. M., & Baier, D. (2021). Adaptive Choice-Based Conjointanalyse. In Conjointanalyse: Methoden-Anwendungen-Praxisbeispiele (pp. 205-231). Berlin, Heidelberg: Springer Berlin Heidelberg.

Fachbeiträge auf Konferenzen und eingeladene Vorträge

• Brand, Benedikt Martin ; Dintner, Lara Katharina:
  Mapping the sustainability labels jungle in the food context : consumers‘ preference of label (type).
  2024. Veranstaltung: Sustainable Food Systems Symposium 2024 , 17.-18.09.2024 , Göttingen.
• Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried:
  Examining Best-Worst Scaling’s validity and reliability : Worth a try?
  2020. Veranstaltung: 2nd Meeting of AG MARKETING GfKl , August, 17-18, 2020 .
• Brand, Benedikt Martin ; Baier, Daniel:
  Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to Traditional CBC?
  2019. Veranstaltung: 6th European Conference on Data Analysis (ECDA2019), March 18-20,2019 , Bayreuth, Germany.
• Brand, Benedikt Martin ; Baier, Daniel:
  Comparative Analysis of E-commerce Configuration Between China and Germany.
  2019. Veranstaltung: 26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019) , July, 8-10, 2019 , Tallinn, Estonia.

Auszeichnungen:

• Wolfgang Wirichs Förderpreis für beste Dissertation
• Mitacs Globalink Research Award
• Stipendium für ein Auslandssemester an der Indiana University/Kelley School of Business, USA